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How did LifePosts get its name?

Steven Waldman
Well we wanted something that was life affirming, even though memorials are an important part of the project. So, no DeathPosts. We wanted something that evoked milestones (without being too literal-minded about it). The notion of 'sign posts' along the road of life popped into our heads. The word 'posts,' of course, also has the digital double meaning, of posts on a website.