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What's the meaning of the 3 bars?

Steven Waldman
As with most logo, one shouldn't be toooo literal-minded about it. But the general inspirations were: a) POSTS. Our designer, Lisa Powers, started with depictions of signposts, on roads, and then abstractified them. The different colors and heights give a sense of dynamism, like pistons. And the colors? Well we were searching for a mix of colors that conveyed "significance" but not overly somber (since we're also about the celebration of life.). Also, the colors looked perrrty.

An earlier version (in this image) had the third color in a more pastelle-ish blue, but it the whole thing seemed a little bit somber so we switch the the chirpier bright blue.
Lisa Powers
I like the word "abstractified."